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Podcast: Martin de Vries on the power of intuitive entrepreneurship and how you discover your story along the way.

Article

Verhalen van:

Annalisa Koukouves

Interview door:

May 15, 2026

The Storyteller’s Platform is the podcast for people who want to find meaning in their work and life. Each week, Annalisa Koukouves interviews pioneers and shares practical tips with listeners who want to make a difference with their work. In this episode, she talks to the founder of Testa Omega and SBM Algae, Martin de Vries, about the power of intuitive entrepreneurship and how you discover your story along the way.

In this episode of The Storyteller's Platform, Martin de Vries explains how making an impact isn't about meticulously planning rigid long-term strategies, but rather about building from the heart and daring to trust your intuition. After studying international business, communication, and political science, he took the leap from the corporate world into entrepreneurship. In this episode, you'll hear why letting go of a fixed plan can be the key to true creation. How the chaos of building can provide direction for what you truly want, and how to let your ventures grow organically with your vision. Martin explains why navigating by feeling isn't a blind risk, but rather a pure inner compass. And also what the combination of human reciprocity and pure idealism can bring you.

But... do you try to meticulously plan out the route to your ultimate goal, or do you dare to fly 'by the seat of your pants'? In the creative world, a debate has raged for years between 'plotters' who meticulously plan everything, and 'pantsers' who start with a blank page and discover the story as they go. As a green serial entrepreneur with eight companies to his name, Martin proves the power of the latter philosophy. While others measure their success in cold figures, he measures his growth purely in impact. Whether he's trying to make the world a better place with his algae companies or building strong collaborations: he shows that the most beautiful turns of events happen when you don't meticulously plan out the next five years.

Do you want to know how to make meaningful choices, learn to trust your intuition, and confidently shape your unique story? Then this conversation is for you.

Watch the full episode here

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Curious for more?

Then be sure to listen to the fifth episode with Frerik de Jong music director and owner of the international record label 7MNTN (7 Mountain Records). For years, he has helped musicians express their voice and identity through their music.

Never miss an episode? Subscribe to the podcast via Spotify, Apple Podcasts, or sign up for the newsletter with fun extras and leave a rating and review if the podcast has inspired you.

About the creator: Annalisa works from A Lab, in the Werkhotel, as a cross-media storyteller, producer, strategist, and entrepreneur. Over the past 16 years, she has helped hundreds of experts and 200+ organizations to discover their stories, reach their target audience, and make an impact.

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